• Enhance visibility of Belarus among other Countries
  • Communicate the attractiveness of national resources
    (nature, territory, agriculture & tourism)
  • Empower the perception of the country about innovation and research,
    increasing the value of intelligence, connection and ideas
    (technology & talents)


Republic of Belarus – Ministry of Foreign Affairs

What we did

Concept design

The solution

The pavilion is designed as a kind of “magic box”, with an essential exterior design and plenty of interactive technologies & contents, inside.
Everything is managed through a guided path, that reflects a guided conceptual storytelling, but with the symbolic idea of a bridge that connects the roots with the technologies.

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